The Science of Color
To interpret color effectively, we establish tight controls using science, not individual interpretation. The color workflow begins with the designer’s vision and development of the creative and culminates with developing standards that measure the color gamut.
How do we accurately measure color?
• Review under proper conditions (Lighting)
• Use the latest equipment to analyze L*A*B* values.
• Measure color values on both the proof & press sheets.
We use best practices to create and optimize custom ICC Color Profiles on our proofer to fall within very tight target tolerance for G7® Contract Proofs. With strict workflow standards and the latest tools for measuring/referencing color, we can achieve a well-balanced color proof.
To read more in-depth about the science of color and color management, visit our Color Management
blog post.
Discover how strategic signage enhances brand visibility, attracts customers, and boosts sales. Learn expert insights on the latest trends, materials, and placement strategies for impactful signage.
In today’s digital age, the power of direct mail marketing continues to surprise many marketers. While digital ads and emails have their place, direct mail offers a tangible, personal connection that other channels can’t replicate. But it’s not just about sending mail; it's about doing it effectively. By implementing strict quality control, leveraging co-mailing and commingling techniques, and staying updated with USPS promotions for 2025, you can optimize your campaigns to boost return on investment (ROI) and ensure your mail stands out.
USPS filed on 12/29 their calculations for the July 2024 rate increase.
New Allied Printing Services: New ParaAllied Printing Services Begins New Year With First New Koenig & Bauer Rapida 106 X Double Coater Perfector UV Press in the U.S.
New Allied Printing Services: New ParaAllied Printing Services Begins New Year With First New Koenig & Bauer Rapida 106 X Double Coater Perfector UV Press in the U.S.
As part of the USPS “Delivery for America” plan is to achieve financial sustainability and maintain service excellence. They have announced the second postal increase for 2023.
More value in your marketing investment
5575 NW 36th Street | Miami, FL 33166
We use cookies to ensure that we give you the best experience on our website.
×