Specialty Finishes

Discover how strategic signage enhances brand visibility, attracts customers, and boosts sales. Learn expert insights on the latest trends, materials, and placement strategies for impactful signage.

In an era where digital marketing often dominates, direct mail remains a cornerstone for customer engagement—notably when it leverages personalization. The days of generic mail pieces are fading; instead, businesses are turning to Variable Data Printing (VDP) to elevate their marketing game by delivering unique, tailored messages that speak directly to recipients.

In today’s digital age, the power of direct mail marketing continues to surprise many marketers. While digital ads and emails have their place, direct mail offers a tangible, personal connection that other channels can’t replicate. But it’s not just about sending mail; it's about doing it effectively. By implementing strict quality control, leveraging co-mailing and commingling techniques, and staying updated with USPS promotions for 2025, you can optimize your campaigns to boost return on investment (ROI) and ensure your mail stands out.

USPS filed on 12/29 their calculations for the July 2024 rate increase.

New Allied Printing Services: New ParaAllied Printing Services Begins New Year With First New Koenig & Bauer Rapida 106 X Double Coater Perfector UV Press in the U.S.