USPS Raising Rates Again!
As part of the USPS “Delivery for America” plan is to achieve financial sustainability and maintain service excellence. They have announced the second postal increase for 2023.
The USPS board of governors has signed off on the price increase, but still needs the PRC approval of the rates. If approved the rate case will take effect July 9, 2023. We expect to hear from the PRC in early May.
This will make the second increase in 2023. Forever Stamps will increase from $.63 to $.66 each.
Average percentage of increase:
Marketing Letters to increase 5.195%
Marketing Flats to increase 7.381%
Periodicals to increase 8.122%
Package Services to increase 5.379%
Now with the bad news out of the way. The USPS is offering postal promotion in 2023. Direct mail still is a pivotal part of a marketing strategy. Using postal promotional aids printers and mailers in using new innovative techniques to create additional touch points with recipients. In turn this drives a higher customer engagement and response rate to your mail piece. The USPS promotions are designed to increase a mailer’s brand recognition by engaging the sense creating a more memorable mail/customer experience.
Currently we are amid the Tactile, Sensory and Interactive (TSI) promotion. If approved for the TSI promotion, mailers can save 5% of their postage at the time of mailing.
For more information, please see an account manager and they will direct on what to do next.
Written by Jason Kiefer
More value in your marketing investment
5575 NW 36th Street | Miami, FL 33166