Variable Printing
Are you using your data to custom tailor your communications?
Customers expect personalized messaging from the brands they are loyal to. According to Adobe, 42% of responders prefer to receive personalized communication. Your data is the key to communicating to your customers with impactful personalized messages.
Can you identify these key points from your customer database?
- Gender
- Geography
- Demographics
- Purchasing Habits
- Personal Interest
- Product Preference
Your content creates interest, ensures brand loyalty, and secures a purchasing decision. Dynamic content delivers a custom-tailored message with the use of images and content that relates to the needs and interests of your customers. Are you taking advantage of the rich information in your customer data? Calev Systems can help you to identify your data points to develop an impactful direct mail program.
Discover how strategic signage enhances brand visibility, attracts customers, and boosts sales. Learn expert insights on the latest trends, materials, and placement strategies for impactful signage.
In an era where digital marketing often dominates, direct mail remains a cornerstone for customer engagement—notably when it leverages personalization. The days of generic mail pieces are fading; instead, businesses are turning to Variable Data Printing (VDP) to elevate their marketing game by delivering unique, tailored messages that speak directly to recipients.
In today’s digital age, the power of direct mail marketing continues to surprise many marketers. While digital ads and emails have their place, direct mail offers a tangible, personal connection that other channels can’t replicate. But it’s not just about sending mail; it's about doing it effectively. By implementing strict quality control, leveraging co-mailing and commingling techniques, and staying updated with USPS promotions for 2025, you can optimize your campaigns to boost return on investment (ROI) and ensure your mail stands out.
USPS filed on 12/29 their calculations for the July 2024 rate increase.
New Allied Printing Services: New ParaAllied Printing Services Begins New Year With First New Koenig & Bauer Rapida 106 X Double Coater Perfector UV Press in the U.S.
New Allied Printing Services: New ParaAllied Printing Services Begins New Year With First New Koenig & Bauer Rapida 106 X Double Coater Perfector UV Press in the U.S.
More value in your marketing investment
5575 NW 36th Street | Miami, FL 33166