Innovative Media Leader to Advance Expansion Efforts

We are excited to announce the addition of Dave Cardona as our Chief Strategy Officer beginning August 17, 2021.


With more than 30 years in the media industry, Dave has led sales and business development teams to drive strategic growth and solutions for media clients and direct mail marketers in a vast array of industries.

Cardona has been instrumental in the acquisition and integration of many companies both at RR Donnelley and LSC Communications including Banta, Perry Judds, Publishers Press, Hudson Yards, Creel Printing, among others. Cardona has more than three decades of experience and worked his way through the ranks beginning at RR Donnelley where he respectfully worked his way up to Group Senior Vice President. In addition, some of Cardona’s leadership positions included SVP of Specialized Publishing Services and most recently as the Group President of LSC Communications.

Mark Calev, CEO of Calev Systems says, “I’ve had the opportunity to work with Dave over the past 20 years and have always admired him as an industry leader. Dave has a unique ability to connect and forge long-lasting relationships with his internal and external clients. He has great leadership qualities, vision, and will be a significant asset in carrying out our company’s strategy”.

Cardona’s extensive leadership knowledge and experience will bring insight, innovative strategies, and solutions to the forefront at Calev Systems. His relational experiences and macro skills will be instrumental to our overall strategy to expand our services and client experience with its growing clientele.

About Calev Systems

Calev Systems offers a comprehensive range of print, paper, and distribution solutions to help our clients achieve their various marketing objectives. Our goal for all of our clients is to deliver more value for their investment by optimizing their financial spending, time, and results.

Our experienced team and subject matter experts focus on production efficiencies, customer service, and a tireless commitment to quality. We excel in comprehensive programs and integrated systems for our clients.

Throughout our 20+ years, our commitment and results for our clients has enabled us to expand the scope of our services while facilitating efficiencies throughout the supply chain, both domestically and globally.

Integrity, ethics, execution, and a resilient passion for serving our valued clients and suppliers are part of our core values and DNA.

February 6, 2025
Discover how strategic signage enhances brand visibility, attracts customers, and boosts sales. Learn expert insights on the latest trends, materials, and placement strategies for impactful signage.
February 4, 2025
In an era where digital marketing often dominates, direct mail remains a cornerstone for customer engagement—notably when it leverages personalization. The days of generic mail pieces are fading; instead, businesses are turning to Variable Data Printing (VDP) to elevate their marketing game by delivering unique, tailored messages that speak directly to recipients.
December 30, 2024
In today’s digital age, the power of direct mail marketing continues to surprise many marketers. While digital ads and emails have their place, direct mail offers a tangible, personal connection that other channels can’t replicate. But it’s not just about sending mail; it's about doing it effectively. By implementing strict quality control, leveraging co-mailing and commingling techniques, and staying updated with USPS promotions for 2025, you can optimize your campaigns to boost return on investment (ROI) and ensure your mail stands out.
January 15, 2024
USPS filed on 12/29 their calculations for the July 2024 rate increase.
July 10, 2023
New Allied Printing Services: New ParaAllied Printing Services Begins New Year With First New Koenig & Bauer Rapida 106 X Double Coater Perfector UV Press in the U.S.
May 9, 2023
New Allied Printing Services: New ParaAllied Printing Services Begins New Year With First New Koenig & Bauer Rapida 106 X Double Coater Perfector UV Press in the U.S.
Show More
Share by: