The Calev Report – Volume 1

PRINT, PUBLISHING & MEDIA

RRD to be Acquired by Atlas for $8.52 Per Share in Cash

(BUSINESS WIRE) – R.R. Donnelley & Sons Company (“RRD”) (NYSE: RRD) has entered into a definitive merger agreement to be acquired by affiliates of Atlas Holdings LLC (“Atlas”), which operates a global family of manufacturing and distribution businesses, in an all-cash transaction with a total enterprise value of approximately $2.1 billion.  Read More –>


Whoever Manages the Crisis Manages the Outcome

(PRINTING IMPRESSIONS) – Think about this for a minute, “Whoever manages the crisis, manages the outcome.”  In other words, when a crisis appears in business — and they will appear — somebody is responsible for overseeing it to resolution. Then what? The person who usually manages a crisis in a small business is the owner, the boss.  Read More –>


Why Traditional Retailers Are Making Media a Must-Buy for Marketers

(THE DRUM) – Taking a page from Amazon’s and Walmart’s playbook, a growing number of retailers are opening up their own media businesses, eager to get a share of marketers’ shifting dollars. They’re also searching for new ways to diversify revenue streams as e-commerce swallows up more market share. Here’s what you need to know about this growing trend.  Read More –>


New Books Will Be Hard to Come By for the Rest of the Year

(QUARTZ) – Once considered a somewhat seasonal industry, book publishing now has year-round demand. According to Publishers Weekly, publishers saw print sales jump 18.5% in the first half of 2021 compared to the same period last year. Publishers are warning sellers and consumers that supply chain issues have forced a major slowdown in book production and threaten a shortage of certain titles for the rest of the year.  Read More –>


What is Causing Supply Chain Issues? Experts Weigh In.

(LA TIMES) – Wondering why everything from cars and refrigerators to books and toys is in short supply? Blame the fouled-up supply chain that connects manufacturers around the world with the makers and assemblers of their component parts, as well as with the consumers and businesses that buy the finished goods. The problem emerged shortly after the COVID-19 pandemic struck, and it’s seemed to get only worse since then.  Read More –>


POSTAL & MAIL

2022 USPS Postal Promotions


(USPS) – USPS Promotions encourage marketers, printers, and mailers to try out new technology and print techniques that drive higher customer engagement and response rates and increase return on investment in mail. By incentivizing the use of these technologies through discounts, the Postal Service is helping to increase the value of direct mail and ensuring its continued place in the modern communications and marketing landscape.  Click to View the Promotions


Understanding the Three USPS Approved Direct Mail Move Update Methods

(PRINTING IMPRESSIONS) – Mailers can easily be confused by the different move update options. Since move update is required by the USPS on presorted First-Class and Marketing Mail within 95 days before a mailing, it must be done. This reduces return and undeliverable mail to help mail flow more smoothly and get your pieces delivered correctly, as well as on time.  Read More –>


FREIGHT & DISTRIBUTION

5 Ways Routed Deliveries Help Improve Sales

(AUTO BALA) – Routed deliveries don’t just speed up your delivery times, they can improve your entire process and ultimately help boost revenue. Done right, delivery scheduling can serve a critical function within the sales funnel, leading to increased customer engagement. Not only does the customer satisfaction that comes from quick delivery keep a good supply of repeaters, but it aids in driving sales.  Read More –>


The Future of Motor Freight 2021

(LOGISTICS MANAGEMENT) – With nearly all goods consumed in the US moved by truck at some point in the supply chain, America’s trucking industry is considered the “lifeblood” of the national economy. As shippers and carriers work to adjust to the “new abnormal,” some of the industry’s top experts share their insights on what’s around the next corner for freight management—and what new trends may emerge by 2030.  Read More –>


February 6, 2025
Discover how strategic signage enhances brand visibility, attracts customers, and boosts sales. Learn expert insights on the latest trends, materials, and placement strategies for impactful signage.
February 4, 2025
In an era where digital marketing often dominates, direct mail remains a cornerstone for customer engagement—notably when it leverages personalization. The days of generic mail pieces are fading; instead, businesses are turning to Variable Data Printing (VDP) to elevate their marketing game by delivering unique, tailored messages that speak directly to recipients.
December 30, 2024
In today’s digital age, the power of direct mail marketing continues to surprise many marketers. While digital ads and emails have their place, direct mail offers a tangible, personal connection that other channels can’t replicate. But it’s not just about sending mail; it's about doing it effectively. By implementing strict quality control, leveraging co-mailing and commingling techniques, and staying updated with USPS promotions for 2025, you can optimize your campaigns to boost return on investment (ROI) and ensure your mail stands out.
January 15, 2024
USPS filed on 12/29 their calculations for the July 2024 rate increase.
July 10, 2023
New Allied Printing Services: New ParaAllied Printing Services Begins New Year With First New Koenig & Bauer Rapida 106 X Double Coater Perfector UV Press in the U.S.
May 9, 2023
New Allied Printing Services: New ParaAllied Printing Services Begins New Year With First New Koenig & Bauer Rapida 106 X Double Coater Perfector UV Press in the U.S.
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